SUGANDH

The Concept

Sugandh is a fictional Indian fragrance brand I envisioned and built as a creative exercise in storytelling, brand building, and visual execution. Inspired by warmth, intimacy, and native elegance, the entire look — from the name to the packaging and art direction — was developed to explore how a homegrown brand can feel premium, rooted, and cinematic.

The Approach

✅ Designed a timeless name and identity reflecting Indian essence
✅ Crafted bottle renders and visuals using AI + product mockups
✅ Directed brand photoshoots blending minimalism with earthy emotion
✅ Focused on soft lighting, neutral tones, and intimacy for an elevated mood
✅ Created a cohesive grid for storytelling across packaging, social, and e-com

The Impact

🧠 A personal project showcasing end-to-end brand creation skills
🎨 Demonstrates my creative direction, styling sense, and AI integration
📸 Portfolio content that blends product realism with narrative visuals
💡 Open for collaboration on similar product/beauty/luxury brands