Branding with a Mascot

The Challenge

In the age of visual-first snacking brands, most ₹5 snack packs still lack strong identity and storytelling. The goal was to design a vibrant mascot-led identity that could emotionally connect with kids and stand out across rural and urban shelves — without being an actual client brief.

Key creative gaps identified:

• Snack brands often miss an emotional or character-based recall element

• No unified design language between pack, brand tone, and storytelling

• Lack of social/visual storytelling that connects with young audiences

• Most mascots feel generic or irrelevant to brand purpose

 The Solution

This self-initiated project reimagines what’s possible when mascot storytelling meets AI creativity. From product shots to storytelling visuals, every scene was designed using AI to create an immersive, fun, and memorable snack universe around Monty the Monkey.

Approach highlights:

• Mascot-Led Worldbuilding: Created a unique, expressive monkey mascot (Monty) to lead the brand narrative

• AI Visuals for Storytelling: Used AI tools to generate snack posters, jungle adventures, and town invasions featuring Monty

• Scene-Based Pack Positioning: Each frame focuses on emotional resonance or humor while subtly showcasing the product

• Scalability for Offline + Digital: Designed to work across pack front visuals, banners, POS materials, and digital media

• Cultural Adaptability: Concept easily adapts to tier-2, tier-3 audiences with regional vibes and emotional humor

The Result

While conceptual, the project showcases the power of character branding for FMCG:

• Highly memorable brand mascot with emotional pull

• Poster-ready scenes that boost snack recall in both kids and parents

• Scalable storytelling for social media, print, or packaging

• Built entirely using AI tools + manual post edits, demonstrating how solopreneurs can execute large-scale visuals affordably