Halo Fragrances

The Concept

While reviewing Halo Fragrances’ existing visuals, I saw potential to elevate their presentation through refined branding and bold, premium visuals. This self-initiated project explores how strong art direction and storytelling can better position the brand in the competitive Indian fragrance space.

The Approach

✅ Reimagined the visual identity with a minimal, confident tone
✅ Created cinematic mockups and bold lighting to enhance product drama
✅ Shot-based layouts to highlight individual collections: Date, Night, Alpha
✅ Crafted visuals with campaign potential across web and print

The Impact

⚡️ A refreshed vision of how Halo can position itself as a premium lifestyle brand
📸 Portfolio-ready visuals that double as a live pitch
🎯 A strong case for how product storytelling can shape brand recallWith a refined brand and an engaging website, Horizon Consulting successfully reinforced its market authority and attracted high-value clients.